SERVICES AND INVESTMENT
The Own Your Position Framework
Strategic Research & Diagnosis
Founder interviews and leadership alignment sessions
Competitive white space analysis
Audience belief mapping
Market positioning assessment
You walk away with a clear view of your current positioning and internal alignment, so that decisions are based on reality, not assumptions. You also walk away with shared language around what matters, so the vision no longer lives in one person’s head
A 6–8 week strategic engagement that defines your positioning, clarifies your brand strategy, and builds the messaging system your team can actually use.
This work results in a complete strategic framework, including:
Brand Strategy
Core brand stance (what you stand for)
Defined point of view
Brand pillars
Emotional territory
Long-term strategic direction
You walk away with a clear strategic north star, so that marketing and leadership move in the same direction. And so growth doesn’t dilute what made the company strong in the first place.
Voice & Tone Guide
Tone principles
Language boundaries
Vocabulary and phrasing direction
Examples of aligned vs misaligned messaging
You walk away with clear language principles any writer or agency can follow with confidence, so your voice stays consistent and revisions stay minimal.
Messaging System
Narrative spine
Messaging pillars
Value articulation framework
Website and sales messaging direction
Internal articulation guidelines
Gives you a structured messaging system, so your website, sales materials, and campaigns reinforce the same narrative. And so your marketing team executes from structure, not instinct or interpretation.
Positioning Architecture
Clear positioning canvas
Defined differentiation
Category and competitive framing
Strategic trade-offs
You walk away with a clear positioning framework, so that your company is easy to understand and difficult to compare. And so strategic trade-offs are defined once - not renegotiated in every campaign discussion.
Communications & Marketing Strategy Direction
Channel clarity (what each channel is responsible for)
Messaging hierarchy
Campaign alignment principles
Strategic sequencing guidance
You walk away with defined roles for each channel, so that campaigns feel connected instead of fragmented.
Executive Positioning Brief
A structured framework your leadership team and agencies reference to guide decisions and messaging.
You walk away with a clear articulation of your positioning and direction - built to guide real-world execution.
BONUS: AI Enablement
With your positioning, messaging system, and voice principles defined, you’ll also receive a structured AI prompt library built directly from your strategy.
This means your AI-generated content will reflect your differentiation instead of defaulting to generic language.
Investment
The Own Your Position Framework is offered in two tiers, depending on the complexity of your organization and scope of work.
Focused - $18,000
Best suited for companies with a single core offering and a streamlined leadership team.
You receive:
Strategic research and founder interviews
Competitive and positioning analysis
Clear positioning canvas
Defined brand strategy
Complete messaging system
Voice guide
Executive positioning blueprint
Strategic marketing direction
BONUS: AI prompt library built from your positioning and messaging system
Expanded - $23,000
Designed for companies with multiple product lines, broader audiences, or more complex internal structures.
Includes everything in Focused, along with:
Additional stakeholder interviews
Expanded white space mapping
Audience segmentation work
Extended messaging architecture
Additional leadership alignment sessions
BONUS: AI prompt library built from your positioning and messaging system
What People Are Saying
“Working with you from April to June 2022 was one of the most transformative experiences of my career. The projects you consulted on turned into Drumeo’s biggest wins of the year.”
— Dylan Weightman, Director of Marketing, Drumeo (Musora Media)
“Lisa makes you feel like you matter: an oddly important skill when it's your job to inspire the best work out of someone. She can manage distinct personalities — and conflicting team priorities — with ease, while expertly helping everyone get on the same page and rock the project. If you need an expert marketer who can also speak "people", and effortlessly lead initiatives to success, you've found her.”
— Sophia Dagnon, Conversion Strategist
“Lisa is a pleasure to work with and has played in integral role in supporting our email messaging strategy…I would recommend working with Lisa for any messaging project!”